Los Angeles, CA, February 24, 2010 — Jarrow Formulas^®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has unveiled Ideal Bowel Support (IBS) 299v^® to help alleviate digestive discomfort, bloating, bouts of constipation and occasional diarrhea. This all-new Jarrow Formulas’ probiotic contains 10 billion beneficial organisms per vegetarian capsule and does not require refrigeration.  It is also both dairy and gluten free. Ideal Bowel Support 299v^® contains Probi’s proprietary probiotic strain Lactobacillus plantarum 299v (Lp299v) which has been shown in clinical trials to survive and colonize the digestive tract to alleviate intestinal discomfort in 95% of the patients studied. IBS 299v also promotes regularity, enhances intestinal comfort and optimizes immune function. The U.S. probiotic dietary supplement market has grown rapidly and more clinically documented products, such as Jarrow Formulas’ Ideal Bowel Support 299v^®, are expected to be launched for various market segments. “Ideal Bowel Support 299v supports the management of bowel conditions experienced by millions of Americans,” says Jarrow L. Rogovin, President of Jarrow Formulas.  “We are happy to be the only marketer for Lp299v in the health food channel in North America and are grateful to have strong science and technology support from Lallemand-Institut Rosell and Probi.  Lp299v has successfully undergone clinical trials with regard to IBS, but its benefits do not stop there.  It has been demonstrated to decrease gut permeability, i.e., reduce the incidence of ‘leaky gut,’ as well as reduce some of the undesirable G.I. side effects in individuals treated with antibiotics.” Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com. For a free Jarrow Formulas’ product sample, access www.Jarrow.com/sample.